The world of advertising has changed over the decades and what is interesting about this domain is that it is still fluid and constantly changing. There are new trends that are emerging each day and in order to stay on top of them, many a …

During the recent past, the e-commerce industry, especially in India, has grown largely. Since the competition level is stiff, business firms are keeping no stones unturned to hold the competitive edge. For instance, websites are being upg…

In the present scenario and the current market trends, Apple is one of the most preferred brands when it comes to buying a mobile phone. So what makes an iPhone so venerable… Few of the key features which pop into mind are the brand value …